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Advertising


 
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The history of advertising photography is the history of modern persuasion, marking the shift from informational product shots to the construction of desire. From the meticulously staged "artistic" advertisements of the 1920s to the high-gloss campaigns of the post-war era, Luminous-Lint tracks how the camera became the primary engine of the global economy.

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Contents

Advertising and commercial photography
1The distinction between commercial photography and advertising
2Advertising photography
3Advertising that includes photographs
4Photography as an Advertising Medium (1859)
Advertising by daguerreotypists
5Advertising for Daguerreotypists
6Labels for Daguerreotypists
7Marketing: Business cards of Daguerreotypists
Advertising by format
8Albumen prints: Advertising
Examples of advertising
9Cartes de visite: Advertising for photographers
10Cartes de visite: Advertising
11Ranger & Austen: Clairvoyant Medical Examinations - Buffum & Cleveland
12Contemporary uses of cartes de visite for employment
13Cabinet cards: Advertising
14McDonald: Advertising cabinet cards for the Storm Sign Co., South Bend, Ind.
15Tintypes: Advertising
16Stereoviews: Advertising
17Robinson & Roi: The Famous Glass Dress - Royal Robe of Princess Eulalia
18Sutherland sisters
19Brand Frères: Album des eaux minérales et bains de mer de Belgique (ca 1862-1872)
20I.W. Taber: The Taber photographic album of principal business houses, residences and persons (1880)
21Banner girls and ladies
22Seeking a wife (1881)
23New York facades shown in cabinet cards
24Sports cards and cigarette cards
25Gelatin silver prints: Advertising
Products
26Advertising for cigarettes
Documentation of advertising and marketing initiatives
27Documenting window and shop displays
Photographers
28Margaret Watkins: Advertising
29Edward Steichen: Advertising
30J. Pécsi: Photo und Publizität - Photo and Advertising (1930)
31Ringl & Pit: Advertising
32Herbert Matter: Advertising
33Adolf Lazi: Advertising
34Hans Finsler: Advertising and commerical photography
35Robert Frank: Commercial and advertising photography
36A. Hameryckx: Advertising and commercial photography
37Victor Keppler: Advertising
38Jaroslav Rössler: Advertising
39Lejaren à Hiller: Surgery through the Ages
40Nickolas Muray: Advertising

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