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Fashion Collections - Gianni Versace - Checklist |
Contextual notes:
The major fashion houses have always hired photographers with the ability to show their clothes to the greatest advantage. Advertising and fashion shows are an essential promotional activity and have a higher proportional budgets than in most comparable industries.
The collections of Gianni Versace (1946-1997) for example used Richard Avedon (1923-2004) and Irving Penn (1917-) to take the photographs and these were published in books of the different seasonal collections. |
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