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Portugal 1934This exhibition shows the powerful combinations of photographs and text that were becoming commonin European propaganda during the 1920s and 30s. In the Soviet Union Alexander Rodchenko was using similar layouts to portray technical achievements in "USSR in Construction" along with other photomontagists such as Gustav Klutsis. In Weimar Germany John Heartfield was using graphical juxtapositions to highlight the dangers of rising Fascism.
Photomontage as propaganda
The illustrations for this exhibition are taken from the book "Portugal 1934" published in Lisbon and edited by S.P.N. The acronym stood for the Secretariado Nacional de Propaganda in the days before Joseph Goebbels put such negative connotations on the word that it is still difficult to use it. This book was the official propaganda book for the Estado Novo, the right-wing regime inaugurated by António de Oliveira Salazar in 1933 and it includes photographs by the most famous Portuguese photographers of the time: Alvão, A. Rasteiro, João Martins, Diniz Salgado, Ferreira da Cunha, Francisco Santos, Horácio Novais, J. Benoliel, José Mesquita, Luis Teixeira; Pinheiro Correia, Mário de Novais, Octávio Bobone, Raimundo Vaissier, Raúl Reis, Salazar Diniz, Serra Ribeiro and V. Rodrigues.
Black cover. Fully illustrated with almost 200 photographs. This large format edition was published with three different covers (orange, green and black). The book includes several half-size pages, full double-pages bleeds and fold-outs.