| Locational awareness |
- Exterior signage (Enamelled signs, wooden signs, painting on walls)
- Exterior banners
- External displays (outside location)
- Posters in the street (highlighting location)
- Handbills
- Business cards
- Newspaper and magazine adverts
- Press coverage (e.g. hot air balloons, eclipses)
- City directories
- Adverts in trade catalogues
- Coverage in books on photography
- Studios specifically mentioned in contemporary travel guides (e.g. guides by Appleton, John Murray, Karl Baedeker)
|
| Touting for businesss |
- Having people tout for business at docks
- Leaving samples of photographs in hotels
|
Brand awareness on products
carte de visite, cabinet cards, mounts, prints and cases |
- Signatures on the negative
- Handwritten signatures (on mount or reverse of print)
- Studio labels
- Printed addresses
- Printed addresses with graphics
- Embossed address stamps
- Handwritten notes
- Rubber stamps
- Product catalogues
- List of views
- Albums
|
| Services offered |
- Negatives kept
- Copying photographs
- Enlargements
- Coloring
- Specialities (e.g. photographing groups, children, cricket and tennis matches, or the dead)
- Providing instruction
|
| Photographic products sold |
- Cameras
- Stereoscopes
- Albums
- Cases
- Lockets, pins and jewelry
- Views and portraits
|
| Promoting quality |
- Address location (e.g. Niagara Falls, Mt. Vernon and tourist locations)
- Displays of completed work
- Using the latest technologies (e.g. an elevator, electric light)
- Patronage (Royalty, celebrities and characters of the age)
- Medals and awards
- Inventions and patents
- Links with the arts - painters, colorists
- Quality of props, backgrounds, equipment
- Novelty of subjects (Fenton, Gardner, Brady - wars...)
|
| Encouraging return |
- Special offers
- Negatives kept
- Premiums
- Quality of product
|
| Professional connections |
- Publishing photography books (e.g. Thomas Sutton)
- Publishing photographic magazines or writing for them
- Establishing and attending photographic societies
- Attending conferences
- Providing photographs for exhibitions
|
LuminousLint 
@LuminousLint