Portraits of everyday people in Mali.
Biography provided by Focal Press
Through his commercial portraits that chronicle the shift of the colonial and post-colonial urban West African experience by blending Western technology with an African aesthetic and viewpoint, the self-taught Keita became the official photographer of Mali from 1962 to 1977. To make his customers look their best, Keďta used backdrops and props, such as bicycles, musical instruments, radios telephones, plus traditional and European clothing to pose his subjects to achieve their desired look. Dating from 1949, Keita’s oeuvre of over 200,000 images depicts African modernization and brought Western attention to his work and indigenous African photography overall.
(Author: Robert Hirsch - Independent scholar and writer)
Michael Peres (Editor-in-Chief), 2007, Focal Encyclopedia of Photography, 4th edition, (Focal Press) [ISBN-10: 0240807405, ISBN-13: 978-0240807409]
(Used with permission)
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