|Dates: ||1945, 26 January - |
|Born: ||US, NJ, Newark|
American conceptual artist and writer.
Biography provided by Focal Press
Kruger spent ten years working as a graphic designer for various womenís magazines that extolled beauty, fashion, and heterosexual relationships before producing photomontages, resembling billboards, with text that questioned capitalismís relationship to patriarchal oppression and the role consumption plays within this political and social structure. Turning the tables on the seductive strategies of advertising, Kruger reuses anonymous commercial, studio-type images to deconstruct cultural representations of consumerism, the power of the media, and stereotypes of women to show how images and words manipulate and obscure meaning. Her red or white banners of text stamped on black and white photographs pound viewers with curt phases, such as "Your Body is a Battleground" or "I Shop Therefore I Am," deliver unsettling jolts to male demonstrations of financial, physical, and sexual power.
(Author: Robert Hirsch - Independent scholar and writer)
Michael Peres (Editor-in-Chief), 2007, Focal Encyclopedia of Photography, 4th edition, (Focal Press) [ISBN-10: 0240807405, ISBN-13: 978-0240807409]
(Used with permission)
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