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HomeContentsVisual indexes > Lester Beall (1903-1969)

 
  
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Lester Beall (1903-1969) 
Here It Comes / Rural Electrification Administration 
1939 
  
Poster, photomontage 
40 x 30 ins, 101 1/2 x 76 1/4 cm 
  
Swann Galleries - New York 
Sale 2414, Graphic Design, 10 May 2016, lot: 163 
  
 
LL/66981 
  
"Beall demonstrated with these posters that the language of communication was not necessarily bound to timework cliches and literal conventions. An expanding world of science, technology and manufacturing had generated rising expectations that called for a new graphic industry, succinct of statement and visually attuned to the increasing velocity of American life" (Beall p. 74). Beall 111. 
 

 
  
 
  
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