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Book cover for J. Pécsi Photo und Publizität - Photo and Advertising (Berlin: Josef Singer A.-G, 1930)
Eric Chaim Kline, Bookseller
Stock id: #24579
First edition. 4to. 15,,xxxiipp. Original photographic wrappers protected by modern mylar. Rare first edition of Pecsi's remarkably bold advertising photomontages, and one of the first books on the subject of photography in advertising. Both the leading prize in commercial photography in Hungary and the library at the House of Hungarian photography are named after this key figure of the New Objectivity and European avant-garde. Illustrated with 36 photomontages printed in red and black. Pages unopened as issued. Text in German and English.