| Unidentified photographer/creator A Novel Election Address 1868, 19 September Magazine page Google Books LL/34957 Published in "The Law Times", Sept. 19, 1868, p.375.
A Novel Election Address. A "new form of candidate's address, &c," lately suggested by a City firm, deserves attention. "It consists," says the circular, "of a photographic portrait of the candidate, with four pages of letterpress for the address or a short memoir, done up in a coloured wrapper, similar in style to those we have printed for Dr.--- , of which a specimen is herewith forwarded. In this form we feel confident the address could not fail to command the attention even of those wholly indifferent to politics, and by the photograph being frequently shown would thus secure indirectly a publicity impossible to obtain by other means." After giving the names of two photographers who will be glad to make an appointment for the necessary sitting, the terms are stated thus: " Photographic portrait, mounted on India tinted plate paper, with four pages letterpress, stitched in a neat coloured wrapper, 500 copies, 21l.; 1000, 32l. 10s. Cartes-de-visite, with six or eight lines of letterpress on back, 250 copies, 6l. 6s.; 500, 10l.; 1000, 18l." Here is certainly a chance for gentlemen who consider their faces important items in their political fortunes.
[Prices are given in Sterling - pounds, shillings and pence.]
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