| Lester Beall (1903-1969) Here It Comes / Rural Electrification Administration 1939 Poster, photomontage 40 x 30 ins, 101 1/2 x 76 1/4 cm Swann Galleries - New York Sale 2414, Graphic Design, 10 May 2016, lot: 163 LL/66981 "Beall demonstrated with these posters that the language of communication was not necessarily bound to timework cliches and literal conventions. An expanding world of science, technology and manufacturing had generated rising expectations that called for a new graphic industry, succinct of statement and visually attuned to the increasing velocity of American life" (Beall p. 74). Beall 111.
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