|"Posters appealing to recruits are to be seen on every hoarding, in most windows, in omnibuses, tramcars and commercial vans. The great base of Nelson's Column is covered with them. Their number and variety are remarkable. Everywhere Lord Kitchener sternly points a monstrously big finger, exclaiming 'I Want You'"
The Times (3 January 1915) cited in Peter Simkins (1988) Kitchener's army: the raising of the new armies, 1914-16 (Manchester University Press, 1988) p.122-123.