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Home > Contents > Themes > Cases

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795.01   Marketing: Cased photographs
This theme includes example sections and will be revised and added to as we proceed. Suggestions for additions, improvements and the correction of factual errors are always appreciated. 
  
Status: Collect > Document > Analyse > Improve
 
  
795.01   Marketing >  Marketing: Cased photographs 
  
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The cases used to protect photographs, mostly notably daguerreotypes and ambrotypes but not exclusively, offered additional ways of marketing for a photographer including:
  • Embrossing and gilding the exterior of the case if it was leather as was done by William Edward Kilburn in London.
     
  • Marking the velvet lining with the photographer's name as with Marcus Aurelius Root of "Root's Gallery" of Philadelphia and Robert H. Vance and his "Premium Daguerrean Galleries" of "San Francisco, Sacramento and Marysville".
     
  • Using stamped metal preservers that held in the protective glass and this was used by A.M. Allen, Jenks Bros. (Patterson, NJ), Rufus P. Anson and many others.
 
  
   19thc Studio Marketing 
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alan@luminous-lint.com

 
  

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General reading 
  
Berg, Paul, 2004, Nineteenth Century Photographic Cases and Wall Frames, (Paul K. Berg) isbn-10: 0965967018 [2nd edition] [Δ] 
  
Hannavy, John, 2006, Case Histories: The Packaging and Presentation of the Photographic Portrait in Victorian Britain 1840-1875, (Antique Collectors' Club) isbn-10: 1851494812 [Δ] 
  
Kenny, Adele, 2001, Photographic Cases Victorian Design Sources 1840-1870, (Schiffer) isbn-10: 0764312677 [Δ] 
  
Krainik, Clifford; Krainik, Michele & Walvoord, Carl, 1988, Union Cases: A Collector's Guide to the Art of America's First Plastics, (Centennial Photo Service) isbn-10: 0931838126 [Δ] 
  
Mascher, J.F., 1853, 8 March, Daguerreotype-Case, (United States Patent Office) [Letters Patent No. 9,611; Reissued February 9, 1869, No. 3,291] [Δ] 
  
 
  
 
  
If you feel this list is missing a significant book or article please let me know - Alan - alan@luminous-lint.com 
  
Home > The business of photography > Marketing > Cases 
 
A wider gaze
Advertising in newspapers • Advertising in publications • Awards and medals • Backmarks • Banknotes and premiums • Business cards • Business stationary • Cases • Commercial catalogues • En pleine air • Exhibitions and competitions • Handbills and broadsides • Photographer and studio labels • Photographic publications • Photographing celebrities • Popular press • Posters • Sample books and sample boards • Showcasing photographs • Signage and banners • Stamps • Studio marks in negative • Touting for business • Trade directories
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Cased photographs 
 
  

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Please submit suggestions for Online Exhibitions that will enhance this theme.
Alan - alan@luminous-lint.com

 
  
Thumbnail19th Century Photographic Studios: Marketing 
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Improved (October 28, 2010) I've added in touting for business by leaving examples of work at hotels (Taber) and touters at the docks for creating paintings based on photographs in China as described by John Thomson in Illustrations of China and Its People... (1873-1874).
 
  

Home > Visual indexes > Cases

Please submit suggestions for Visual Indexes to enhance this theme.
Alan - alan@luminous-lint.com

 
  
    
  
ThumbnailMarketing: Cased photographs 
 
 
  
Refreshed: 25 May 2013, 09:34
 
  
 
  
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