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795.01   Marketing: Cased photographs
This theme includes example sections and will be revised and added to as we proceed. Suggestions for additions, improvements and the correction of factual errors are always appreciated. 
Status: Collect > Document > Analyse > Improve
795.01   Marketing >  Marketing: Cased photographs 
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Slideshow (Be patient as this has 17 slides to load.) 
The cases used to protect photographs, mostly notably daguerreotypes and ambrotypes but not exclusively, offered additional ways of marketing for a photographer including:
  • Embrossing and gilding the exterior of the case if it was leather as was done by William Edward Kilburn in London.
  • Marking the velvet lining with the photographer's name as with Marcus Aurelius Root of "Root's Gallery" of Philadelphia and Robert H. Vance and his "Premium Daguerrean Galleries" of "San Francisco, Sacramento and Marysville".
  • Using stamped metal preservers that held in the protective glass and this was used by A.M. Allen, Jenks Bros. (Patterson, NJ), Rufus P. Anson and many others.
   19thc Studio Marketing 
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HomeContents > Further research

General reading 
Berg, Paul, 2004, Nineteenth Century Photographic Cases and Wall Frames, (Paul K. Berg) isbn-10: 0965967018 [2nd edition] [Δ
Hannavy, John, 2006, Case Histories: The Packaging and Presentation of the Photographic Portrait in Victorian Britain 1840-1875, (Antique Collectors' Club) isbn-10: 1851494812 [Δ
Kenny, Adele, 2001, Photographic Cases Victorian Design Sources 1840-1870, (Schiffer) isbn-10: 0764312677 [Δ
Krainik, Clifford; Krainik, Michele & Walvoord, Carl, 1988, Union Cases: A Collector's Guide to the Art of America's First Plastics, (Centennial Photo Service) isbn-10: 0931838126 [Δ
Mascher, J.F., 1853, 8 March, Daguerreotype-Case, (United States Patent Office) [Letters Patent No. 9,611; Reissued February 9, 1869, No. 3,291] [Δ
If you feel this list is missing a significant book or article please let me know - Alan - 
HomeThe business of photographyMarketing > Cases 
A wider gazeRelated topics 
Cased photographs 

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Alan -

Thumbnail19th Century Photographic Studios: Marketing 
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Improved (October 28, 2010) I've added in touting for business by leaving examples of work at hotels (Taber) and touters at the docks for creating paintings based on photographs in China as described by John Thomson in Illustrations of China and Its People... (1873-1874).

HomeVisual indexes > Cases

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Alan -

ThumbnailAbraham Bogardus: The Lost Art of the Daguerreotype (1907) 
About this photographer | Photographs by this photographer 
ThumbnailMarketing: Cased photographs 
Refreshed: 16 January 2015, 12:15
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