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Industrial Madness: Commercial Photography in Paris, 1848-1871 (Yale Publications in the History of Art) 
 
  
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Product Details 
  
 
Hardcover 
448 pages 
Yale University Press 
Published 2000 
  
Synopsis 
  
In 1848 there were 13 commercial photographic studios in the city of Paris. By 1871 this number had expanded to almost 400. This book analyzes the origins of professional photography during the Second Empire and its transformation from a novel curiosity to a vital part of the urban environment. Drawing on extensive archival documentation, Elizabeth Anne McCauley profiles the people who became commercial photographers - the innovators, entrepreneurs, and "artistes" who tried to earn their fortunes but were beset by bankruptcy and failure. She also discusses the business of photography - the ways studios were formed, products promoted, and finaincial backers found. In a detailed analysis of five studios that represent different aspects of commercial production, from industrial photographs to art reproductions, McCauley uncovers the social, political, and psychological needs that each type of photography satisfied. For example, in an examination of the market for photographs of female nudes, McCauley documents how the photohraphs reinforces masculine stereotypes of female sexual passivity, how government responses to such inages reflected the precarousness of Napoleon III's political power, and how the photographs were positioned within ongoing arguments about realism as a new literary and artistic movement. Industrial Madness is not only a contribution to the sociology of the arts but also an exploration of the ways ideology and visual representation intersected during the decades that saw the birth of modernism. The book also includes a comprehensive listing of commercial photographers working in Paris between 1848 and 1871.  
  
Book Description 
  
This book provides a unique overview of the origins of professional photography in Paris during the Second Empire and its transformation from a novel curiosity to a vital part of the urban environment. McCauley profiles the people who became commercial photographers, explains the business of photography, and uncovers the social, political, and psychological needs that different types of photography satisfied.
 
  
 
 
  
 
  
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